Quality Outperforms Growth Over Long Term

In the farmer french five factor model, when theye identifyd the five things their broadly drive investment returns. Quality versus growth is one of those. So quality generally means a stable, growing income,. In an australian context, that would be our banks, junworths, woolwards, coals am. And so they tend to be slow, steady. But why wouldn't just buy the market? Will the was eus follow through this from undere, the academic reseurchs that overtime quality out performs growth by a huge margin?, he asks.