3min chapter

The Data Stack Show cover image

126: Crossing the Product Analytics Chasm with Spenser Skates of Amplitude Analytics

The Data Stack Show

CHAPTER

The Difference Between Product Analytics and Analytics

The art of sales is all about trying to figure out what customers need the most. Product analytics and product data comes in at a time when it wasn't possible to track how people used to product beforehand. The rise of online as well as SaaS has led to the rise of, you know, what's called product led growth movement. And so because it's the growth channel, that means you want to invest in it and control it.

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