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Wave7 Research's Jeff Moore on the keys to cable's mobile success

Light Reading Podcasts

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Cox Mobile

Cox mobile was only in a limited number of Cox markets until late last year, but the way that we discovered that they were system wide is that I actually walked into a Cox store here in Kansas and had you landed from Mars. You could be forgiven for believing that Cox was a cable was a wireless company and not a cable company because signage was absolutely pervasive throughout the store. So it sounds like they're very much following the trail that was blazed by Comcast and charter because the pricing seems similar the approach seems similar. The advertising will probably be heavy once they get that underway.

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