3min chapter

Origin Story cover image

The Daily Mail – Part two – Paper Tigers

Origin Story

CHAPTER

Reinventing the Daily Mail: A Compromise between Fun and Seriousness

This chapter explores the transformative journey of a newspaper that redefined itself in 1971 by merging entertainment with serious journalism. It also sheds light on an advertising campaign aimed at women that accompanied this relaunch, uncovering the intricate messages behind the marketing strategies.

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