The Science Behind Creativity

Walking provides us with just enough diversion of our conscious mind that the unconscious mind is just kind of free to do its own thing. We sometimes grab hold of a problem and we feel like if we just keep hugging it, that somehow that will produce results. It's why a lot of people come up with the best ideas in the shower because you're focused on doing something else. And so that's the type of stuff that go on a walk, getting outside a provides us. I think a problem, joe, is that we think it's accidental. You know, we go for a walk, we crack the nut on this problem that we've had in our business for six months