Your job description has to generate refurls. Tell your kid, or somebody else you know who is like a decade younger than you and not in the same industry,. Tell them to tell some one else, and then have that person tell you what you do. Your first impressions are made non verbally. And if it can't survive a game of telephone with a bunch of 20 year old college students, then fine. Even better if you can get it to go through a chain of high school kidsyou don't have to get throuh eight year olds.