Why 95% of Partnerships Fail and How Transformational Partnerships Scale 7-Figure Businesses feat. Zach Burkes
Beyond 7 Figures: Build, Scale, Profit
Designing transformational, triple-win partnerships
Charles describes structuring partnerships to improve partner KPIs like retention by creating mutual customer value.
Transformational partnerships represent one of the most powerful momentum-building strategies available to entrepreneurs today, yet 95% of business owners are stuck in the old "send me leads" mentality that delivers zero long-term value. In this episode, I dive deep into the strategy that separates seven-figure businesses from eight and nine-figure powerhouses - the art of creating value-driven partnerships that solve real problems for everyone involved. This isn't about simple affiliate relationships or transactional lead swaps; it's about building strategic alliances that create predictable growth momentum and leave your competitors trailing in your wake.
My co-founder and head of partnerships, Zach Burkes, joins me to break down exactly how we've structured our partnership program at Predictable Profits. Zach is a serial entrepreneur who started his first company at 23 and co-founded a multi-million dollar business before joining our team. As a former curator of Sacramento Entrepreneurs and member of both Global Shapers and the invite-only Young Entrepreneur Council, Zach brings serious strategic thinking to partnership development. His insights on business growth have been featured in Fox Business, Inc., SUCCESS, and the Chicago Tribune, making him the perfect person to reveal the partnership strategies that actually move the needle.
KEY TAKEAWAYS:
- Most partnerships fail because they're purely transactional "send me leads" relationships with no real value exchange or long-term strategy.
- Transformational partnerships focus on solving meaningful problems for your partner rather than just asking what's in it for you.
- Start your partner search by examining who your current clients already work with in complementary ways.
- Look through your own credit card expenses to identify vendors you already trust and spend money with regularly.
- The best partnerships create triple-win scenarios that benefit you, your partner, and the end customer simultaneously.
- Quality partnerships can improve client retention rates by solving different problems than what you currently address.
- One strong partner can deliver consistent, predictable deal flow day after day, week after week, month after month.
- Strategic partnerships provide momentum that acts as a protective layer against AI disruption in the buyer's journey.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
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