
#159: Keith Cunningham—5 Simple Ideas That Will Help You Avoid Dumb Business Mistakes
Why That Worked – Presented by StoryBrand.ai
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Is Your Primary Taxes Really Your Primary Goals?
Business owners tend to make a mistake as they obsess about what they want and don't have clarity on where they are. So putting that on a bumper sticker, i might say, statement of the destination, is not a substitute for the road map. The key is how do you translate that target into an executable plan? In other words, i want to get to oz as the yellow brick road that needs to be built that will get me from where i am to what i want.
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