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It’s Time For Vanity Metrics To Perform A Disappearing Act

AdExchanger

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Data Aggregators and Privacy Concerns

The speakers discuss data aggregators, defining them as brokers who buy and sell data without a direct connection to its source, posing a threat to privacy. They highlight the lack of significant changes in business practices despite previous FTC reports and express the need for federal-level regulations. They also discuss the Delete Act in California and its conjunction with CPRA, emphasizing its importance as a smart approach.

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