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22min chapter
#91 The Psychology of Human Misjudgment by Charles T. Munger (Part 2)
The Rabbit Hole
Mirror Association and its Influence on Human Behavior
This chapter discusses the concept of Mirror Association and how advertisers use it to create positive associations with their products. It also highlights the damaging miscalculations that can arise from Mirror Association with past success and liking and loving.
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Discover
highlights
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