
The rise and rise of Instagram
Business Daily
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The Instagram-Facebook Acquisition Saga
Exploring the intertwined history of Instagram and Facebook, this chapter delves into the power dynamics and lack of transparency post-acquisition. It uncovers the contrasting personalities of Kevin Systrom and Mark Zuckerberg, shedding light on their differing values and approaches towards their platforms. The narrative also discusses the strategic decisions behind Instagram's acquisition by Facebook and the challenges faced by Systrom in maintaining autonomy.
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