2min chapter

Entrepreneurial Thought Leaders (ETL) cover image

Jerrica Kirkley (Plume) and Kiki Freedman (Hey Jane) - Transforming Digital Healthcare

Entrepreneurial Thought Leaders (ETL)

CHAPTER

How Do You Think About Upholding Your Company's Values?

I think, yeah I mean you go through rounds of funding and you just learned so much about your business. And I think it's a great element in a long way. We started out a purely direct consumer offering and tried to pick a price point that was, you know, generally accessible and created access fund to go with that. But even then right like there was not the interest from health insurance that we're seeing nowRight this whole health equity conversation again it's just like taking off but really in the last six to 12 months. So kind of a lot aligned at once and I think about expanding our scope of services as well.

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