In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.

This week, Rodney and Sam dive into the Sunshine Zone—the highly visible work of organizations, from strategy decks and OKRs to mission statements and financial targets. While these elements are easy to track and refine, spending too much time in the Sunshine Zone often leads to performative goal setting, misaligned priorities, and a disconnect from the deeper work that actually drives change.

Leaders who want real progress—not just a well-polished plan—need to balance the visible with the essential. Cultivating adaptability, feedback loops, and space for creative, cross-functional work is the key to moving beyond surface-level success.

Download the Depthfinding guide to get the template and examples of how to use it.

Want to learn more about Depthfinding? Head here: theready.com/depthfinding

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Mentioned references:

• EBITDA
• ACT Matrix
• "womperjawed"
• "90% of executives failing to reach strategic goals"
• operating rhythm: BNW Ep. 118
• Deming quote
• "Bach suite"
• SMART goals

This episode's theme music is Yaggadang by BG & Coyote Radio.

Sound engineering and design by Taylor Marvin of Coupe Studios.