The Book of the Month Club

The subscription model goes all the way back to the book of the month club, which started in the early 19 hundreds. So what we're doing is we're trying to pull in really, really dedicated people who care about what steve and i do. We don't think that we're going to sell a million of these things. What we're looking for are the really dedicated writers and artists who want to, you know, better their craft every possible opportunity. Those who appreciate all the junk that they don't have to read to get the answer to one question.