S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
JUST Branding
The Spiral Economy and the Benefits of Asset Passports
We are pulling huge amounts of carbon out of the ground we are manufacturing way more objects and things in the world than we need. So what we want to do is empower more and more people to reuse their stuff. The reason is because when you buy and sell something and you use it, you reduce its value. But if you can prove that nothing has changed, the quality has not gone down, it maintains its value. That is one of the best ways to lock in the value and lock in the carbon on the planet.
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