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How social media companies should think about paid subscriptions

Creative Control

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Creative Control Podcast - Part 2 - Creator Burnout

Connie Kohn: I was talking to Twitch's chief monetization officer because they instituted a new ad program that is great for creators. But no one really wants to deal with ads in a live stream. She says the way to come back, creator burnout and creator monetization is to allow them to be more of their genuine selves. "You have to allow creators to do that, but still let them monetize that," she says.

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