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Using Events To Build Ongoing Community With Endless Events’ Founder and Chief Event Einstein, Will Curran

Marketing Trends

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How Do You Measure Success in Your Events?

Every event has its own success metrics. The difference is that you're also measuring two audiences simultaneously with each other. There's a ton more data that we have because of that virtual aspect. And finally, the time is shot to shine for all these event. Technologies existed for years that do things like r fi d taking or, you know, blue tooth low energy - but now it's supercharged by technology. Even people they've seen in person are wanting to implement it virtually as well as on site.

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