How Wise Is Disrupting The Cross-Border Payments Market, with Luke Hallard (Ticker: WISE)
Chit Chat Stocks
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What Kind of Revenue Potential Is There at That Scale?
Wise has about 4% to 5% of global cross-border transfers for the market share just globally, and then they're at less than 1% for small businesses. They don't spend a huge amount of money on marketing but get 70% of new customers just through referrals from existing customers. So word of mouth is quite significant advantage for wise. And I think if they look across their entire customer base, they're like blended payback on marketing spend is three months. That's getting a lot of a return on a small amount of marketing investment.
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