454 – 2023 Small Business Kick-Off
The How of Business - How to start, run, grow and exit a small business.
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Increasing Prices Is a Delicate Subject
Inflation certainly is a reality. We've been living through that here last year and the impact depending on your business might have been significant or maybe not at all. It's naive that you can simply pass through your cost increases to your customers. You have to very carefully look at the willingness of the customers to pay. Are they willing to pay more? Are they resisting? And that is a very trick issue.
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