Analyse Asia with Bernard Leong cover image

The China Business Conundrum with Ken Wilcox

Analyse Asia with Bernard Leong

CHAPTER

Navigating Negotiations in China

This chapter examines the distinct negotiation styles between American and Chinese business cultures, focusing on the importance of leverage in China compared to the American emphasis on mutual benefit. It also highlights the necessity of cultural understanding for successful commercial negotiations and offers book recommendations for further insight into Chinese society.

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