Product Managers Need More Creative Road Maps

We're seeing a lot of people advocating for more and more creative road maps to try and engage the team. You know, one of my favorite interview questions in an product is, build a road map? It seems like such a simple question, but the reality is is that it's not only what is on that road map, but how do you pritise ats on the road map?" "I just have a gogle sheet a time i think of something, or somebody reports a really big bug"...