It sort of heralds what is definitely going to come of like every creative tool for creating media. In fact, runway, the company for editing videos just also created a generative model that could alter your videos by basically changing their contents to other things. So we're going to see a lot of this sort of thing of like, I would say empowering creative professionals to do more with less,. But you could be also a bit more negative in terms of just, you know, replacing people if you want.