Michael Jacobson bought his uncle's barely-profitable 45-year-old flower shop in LA. In 4 years he's grown it 16x.
Topics in Michael’s interview:
- Revamping his uncle’s flower shop
- Replacing the overpriced phone system
- Building custom software for the floral industry
- Why flower shops are hard to run
- How “wire services” like 1-800 Flowers work
- Switching to Google Ads for better ROI
- Doubling revenue with a new website
- Operating as a digital-first brand with physical locations
- Becoming the French Florist franchise
- Why he’s not interested in private equity money
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