Early on, Fitba's target was very narrow. The beech head market is people who are working out three days a week,. Who you don't know how to use different weights and have worked out with a cattle bell. They probably are writing their workouts down in a log book right? They might. What did people do before fitba, would they log their workouts on paper, or they carry a little book with them? What did you do?
Fitbod CEO Allen Chen joins to discuss how they got funded & why they haven't deployed their capital (01:06), the importance of being user-centric when building a consumer app (17:44), how Allen plans grow to 1 million customers (29:14), & more!