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Episode 192: #191: Bryan Gray of the Revenue Path Group — Moving Past Problems and Creating Priority with Your Buyers

Sales Leadership Podcast

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I Love Us, I Love You

The first way to overcome commodiization is do more than just take orders. If you're in the business of taking orders, an paying high commissions. For when that happens, artificial intelligence, in the next five years, is going to take away order taking. That's really where value collapse kicks in a hundred %.

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