Matching members to the right guide

In this episode of the Wharton FinTech Podcast, Bobby Ma sits down with Sam Lewis, CEO of Fruitful. Sam shares his experience building Fruitful and how the company is reimagining personal finance through a membership model that combines CFP® guidance with AI automation to transform every paycheck into progress. Fruitful has raised $37 million to date and serves thousands of members across all 50 states. We discuss: - Building Fruitful and scaling its membership model for personal finance - Why income allocation matters more than asset allocation for most Americans - Closing the execution gap between financial advice and real-world action - The role of AI in scaling CFP® workflows