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EP133 Robert Tercek on Digital Strategies

The Jim Rutt Show

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Apple's Ipad Business Is Bigger Than It Was Seven Years Ago

Apple's fastest growing and most profitable sector for the last seven years has been softer. When you control all the points right, when you control the whole stack, you can choose where to take your profit margin so apple chooses to take their profit margin on hardware. Other computer companies have never been able to attain a 30 % profit margin. Apple does it consistently.

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