gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
gm from Decrypt
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Introduction
Adidas has been playing in the space for a while now and you know, there were a lot of brands that entered the space in 2021. But I think that they really stood apart by doing it very natively like they they partnered with the Board of Yacht Club with punk's comic with G money. They found a way that felt natural and it seemed to work out really well for everyone. Yeah, it sounds like getting this whole thing live was an internal challenge internally because they are a 75 year old company,. but then also like web three is just chaos all the time. It feels like a totally different world now so.
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Transcript
