You Can't Appeal to the Masses

Things we talked about:

• The value of owning your own audience
• Building a brand for yourself around the work you’re doing
• The growing online hunger for content by real people and the forging of real connections
• We seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoy
• The continued return of demand for long-form content
• The return of community: the value of hearing from and engaging with your audience
• Giving your best work away from free (yes!)
• The limitations of the stories that can be told in traditional media
• And related, the limitations of creating content when you're in competition for followers or clicks
• When you try to appeal to the masses, you bland out

Farrah's tips for what works well on Substack:

• Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll get
• Publishing twice a week tends to grow a "stickier" audience
• Use social media to point people to your Substack content
• Use your "About" page to set expectations and declare a manifesto
• Claim your real name, if you can

Where to find Farrah:

• Farrah's Substack platform, "Things Worth Knowing"
• Farrah on Instagram (for dog pictures and Substack information)

Where to find Sara:

• Sara on Substack
• Sara’s website: meandorla.co.uk
• Sara on Instagram: @me_and_orla
• Sara on Twitter: @meandorla
• One to one business coaching with Sara
• The Insta Retreat