How to Develop Thought Leadership Without Being The Expert
B2B Growth
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How to Be a Successful Subject Matter Expert
For us, we use Microsoft Teams. We have a channel that says, hey, anytime you see something new or some like a hot topic, throw it in here,. Tell us about what's going on. And then we kind of get put on our journalist hats and we start investigating. That's where we really start investigating deep on the marketing side. It might not work for every organization, but I think there are quite a few that this would be applicable to.
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