How to Overcome Scarcity and Accelerate Sales

One of the things that we found and we've tested this pretty extensively is the doors closing kind of a thing. There's a lot of people that sell online courses and they have enrollment periods and then they close the doors, right? And it seems like having that close and you got to make a decision, are you in or you out right by that date almost always accelerate sales. But really actually from a psychological perspective, it's not FOMO, it's loss aversion.