i've found to be most successful when you're reaching out to some one that you don't know is to start by framing the problem, the shared pain that you know that they have. If you launch in with the solution, it's the wrong perspective. Don't become a stalker. Do your research. And then three, under promise and over deliver.
Thinking about starting a small business? Or looking to expand a business you’ve already launched? Entrepreneurs Stacey Abrams and Lara Hodgson were blindsided by the cash-flow problems and other systemic issues they ran into when trying to scale a new but popular product. They don’t want you to be.
Stacey and Lara share hard-won lessons from starting and running three companies together: first a consultancy, then a manufacturer, and finally a fintech. They reflect on what made their long-term partnership work well and how they manage self-doubt and guilt. They also share tips for networking, hiring and retaining employees, learning the ins and outs of finance, and developing an exit strategy.
Guest experts:
Stacey Abrams is an entrepreneur, politician, and author. She co-wrote Level Up: Rise Above the Hidden Forces Holding Your Business Back.
Lara Hodgson is the co-founder, president, and CEO of Now, as well as the co-author of Level Up: Rise Above the Hidden Forces Holding Your Business Back.
Resources:
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