
Bootstrapping your Brand - How to Create the Strongest Impression with your Brand, whatever your Budget.
Style and Substance
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Navigating Brand Touchpoints
This chapter explores the fundamental elements of branding, particularly focusing on the various touchpoints that influence customer perception. Using Anya organic skincare as a case study, it emphasizes the importance of strategic planning in brand identity, highlighting factors like packaging, website design, and consistent service quality. The discussion guides new entrepreneurs in making informed branding decisions while balancing budget constraints and leveraging professional insights.
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