"It's almost worse. They're like, ol, you're having a problem with our airline," he says of airlines. "Its i silence. It's like most of words, but you know what? They could do." He adds that businesses need to be more transparent about how they use customers' data and respond when mistakes are made.
Startup Basics is BACK! This series focuses on one of the most important aspects of any successful startup: the customer. On episode two, Salesforce's Tiffani Bova joins to break down all things customer engagement: defining it, authenticity, blending automation with a human touch, social media strategies and more!