49 - Universal Marketing Truths
TRAP: The Real Adviser Podcast
Investment performance, marketing strategies, and business growth
The chapter covers a court case involving parties suing and countersuing each other, focusing on the poor performance of the Titan fund and its impact on clients. Topics include investment comparisons, top-performing sectors, global equities, and marketing strategies for business growth. Emphasis is placed on creating a niche market, connecting with clients, and shifting marketing focus towards consumer benefits and experiences.
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