Using the Engagement Data to Prioritize Leads

We want account first from a prioritization standpoint versus using the engagement data at a lead level and then blasting everybody with post event messages. We created a one to many list of those that were a good fit, but maybe showing a little bit less intent to buy an ABM platform in the short time period. And they're all really good fit for our account. So let's put the right amount of effort around that instead of spending our effort in the wrong place.