Navigating Channel Complexity in E-Commerce

Scaling your ecommerce business is exciting—but are you unknowingly leaving profit on the table? In this episode of the Playbook Podcast, Richard and Taylor dive into the hardest (but most critical) part of scaling: achieving clarity and alignment around your financial metrics.

Discover why the Prophit System is the ultimate tool for cutting through chaos, unifying your data, and driving bottom-line growth. We explore:

• The hidden complexities of revenue definitions.

• Why contribution margin is the real metric you should focus on.

• How messy data and conflicting definitions can derail your decision-making.

Ready to start planning your most successful year yet? Click here to learn more about how Common Thread Collective can help: https://prophitsystem.com/

Show Notes:

• Get funding with Clearco - https://bit.ly/40MtSpB
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm