Branding Is Not Necessary, Is It?

You have a brand, whether you want one or not. The real question is, who do you want creating your brand? Do you want to have a dozen different brands by your readers explainin you in a dozen different ways? Or do you want something cohesive? Often people accidentally build a convoluted brand that makes it really hard for their readers to talk about them and torpedoes their word of mouth. If you haven't defined your wy clearly, then you need to do that right now. It's what gets you up and keeps you going during the hard parts of the writing journey.