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17min chapter
TIP643: The Luxury Strategy w/ Christian Billinger
We Study Billionaires - The Investor’s Podcast Network
Luxury Brands' Unique Business Strategies
Exploration of the unconventional strategies adopted by luxury companies, emphasizing the importance of product uniqueness, control of value chain, and celebrity endorsements in the industry. Discussion on challenges faced in maintaining exclusivity, creating scarcity to enhance desirability, and increasing brand value through strategic pricing. Emphasis on the significance of heritage, cultural identity, and physical retail experiences for European luxury brands amidst the evolving dynamics of the luxury market.
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