Why That Worked  – Presented by StoryBrand.ai cover image

#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

Why That Worked – Presented by StoryBrand.ai

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Intro

This chapter explores the dynamic relationship between artistry and audience perception through a two-decade musical career. It highlights the challenges of curating a meaningful setlist and the impact of messaging in creating a strong connection with diverse fans.

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