Advertising Testimonials - The Ultimate Mirror

Advertisers came to realize the one powerful element of real person test monials, namely, that the people in these ads were their customers. As testimonial adds increased, certain rules became established. The people in commercials must represent a healthy majority and not an aberrational few. Hidden cameras spired by candid microphone and later candid camera was another testimonial technique. Instant crystals and m people's reactions when they found out while watching real people in ads, has convinced the public to switch brands.