Optimizing Keywords for Better Results

We will remove keywords if they've made, and this is just kind of a general. So it can be different in every category. If we have 10 clicks or more with zero sales, then we will actually pause that keyword. We optimize it if it's actually made a sale. And so if the ACOS is too high, but it is making a sale, then we'll try to optimize it. But really focusing on the ones that are driving lots of sales velocity.