How to Be a Successful Social Network for Climate Change

Nori: We have all these profiles internally, right? And if you're an employer that has access to this, you know what I'm talking about. It literally looks like something that resembles LinkedIn, but for climate. So we've had people ask, are we going to open these profiles up and make it more of a public facing sort of social network for climate? And the truth is like, I just don't think people want another social network. Nomi: But also brands just can't be good at one thing anymore. You have to be a fan, encouraging fan culture. How you do that makes a big difference with Nori.