Discontent in the Age of Big Data

This chapter explores the growing dissatisfaction among young consumers regarding how digital platforms exploit big data and algorithmic recommendations. It highlights the injustices faced by loyal customers who often encounter price discrimination, pushback against biased information bubbles, and frustrations with intrusive data practices. Through surveys and personal anecdotes, the chapter reveals the complexities of maintaining privacy and the lengths to which individuals go to protect themselves from algorithmic profiling.