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Tina Wells: Harmonizing Your Work and Life

Guy Kawasaki's Remarkable People

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How to Convince an Older Demographic to Buy an Electric Car

The hardest part is changing behavior from people who have existed with something for a long time. How do you convince someone in an older demographic like a gen x sir or a boomer that they need to buy a car that's very different from what they're used to? The bigger question becomes how does that cmo begin to allocate their funds and spend money on customers of the future.

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