Don’t take a siesta on Sonesta | Coffee Break Ep17 | 7-2-24
Frequent Miler on the Air
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Analysis of loyalty program benefits and elite status levels in a smaller hotel chain
Exploring the necessity for smaller hotel chains to enhance loyalty programs in order to rival larger chains, using a specific hotel chain with various elite status levels as a case study. The chapter sheds light on the perks of free breakfast for gold and platinum members, while emphasizing the variability and ambiguity in availability and benefits across properties.
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