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Effective ways to delight users: Nesrine Changuel (Google, Skype, Spotify)

The Product Experience

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Enhancing User Experience Through Emotional Connections

The chapter explores the impact of creating emotional connections with users to go beyond mere satisfaction in product design. It discusses the value of delighting users through emotional motivators and demotivators, emphasizing the significance of triggering positive emotions for increased engagement and loyalty. Examples from Google, Spotify, and a case study on Google Meet during the pandemic showcase how incorporating delight features can enhance user experience and combat user boredom.

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