Turning a Fast Growing & Unprofitable Company into a High Margin Cash Machine
eComFuel
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Strategic Shift Towards Medical Sector for Improved Profitability
This chapter discusses a company's transition from B2B and e-commerce sales to focusing on the medical sector to increase profitability. The speakers highlight the challenges faced due to prioritizing growth over profitability and how a strategic decision at a trade show prompted a shift towards serving medical retailers. The importance of making strategic decisions, maintaining a customer-centric approach, and focusing on SEO for revenue generation is emphasized throughout the chapter.
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