TWIG #219 TakeTwo Zynga Acquisition - perhaps most ill-advised acquisitions in gaming of all time
Deconstructor of Fun
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The Zinga Acquisition Is the Biggest Destroyer of Value
The zinga acquisition could have made sense if the strategy there was more around unifying identity and doing that kind of thing. But that's absolutely not what they've done. They're still trying to build Chartboost as a sort of enterprise tool instead of just this internal platform. It doesn't make sense. None of those things actually play into the strategic value of zinga as an asset.
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