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bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

HUNGRY.

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The Best Wave I've Ever Surfed

For me personally creativity comes in waves yeah it's about putting yourself in that wave to ride that. To be a professional surfer you actually have to be bloody good. You definitely have to spend 10,000 hours on the water doing it. I love surfing little ways preferably with my children when we're on the same waves but yeah I'm no total fraud as you know anyway.

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